The higher-ups in the organization set the manager's strategic goals; the general manager responsibilities center on meeting those goals. ), then the company generally positions Purchasing under Operations/Supply Chain Management, reporting up to the Chief Operations Officer or VP … As you’ll see, a good case can be made that supply management at the factory level should report to the general manager, and the corporate level should report to the CEO. This does not necessarily mean the person is an expert in both marketing and sales. The skills required to manage a world wide sales force are vastly different than the skills needed to do marketing. If the company sees Purchasing’s primary role as supporting operations (through assuring continuity of supply, reducing risk, etc. VP or director of sales operations: This person will manage the sales ops team and work closely with the company’s senior leaders to ensure strategic alignment. sales training, sales program implementation, sales compensation design and administration, and recruiting and selection of sales force talent. In a recent survey of midmarket CIOs and IT executives, nearly half said they report directly to the CEO, while 23 percent report to the CFO. Many companies will give their top sales executive the title of Vice President of Marketing and Sales. This is an easy one to answer: Product management should report to a product management executive. Report this post; Todd Hand Follow ... the lines becomes blurred when the Biz Dev responsibilities merge within the role of VP of Sales; So, if you’re … Sure, it’s a flippant answer, but it makes an important point. If I could wave my magic wand (and not have to deal with the political problems) I'd have Customer Service reporting to the VP-Sales & Marketing, as a third member of the triad (VP-Sales, VP-Marketing, and VP-Customer Service). The importance of a weekly sales report is therefore clear; it provides the sales director and operations executives, as well as the field sales team with a “global vision” of the funnel status, and where extra effort needs to be applied to ensure they hit their sales forecast. Typically, the general manager oversees the daily operations of a department or a stand-alone store in a retail chain. Would you have accountants report to your VP of human resources? The VPSO is responsible for the overall productivity and effectiveness of the sales organization. For instance, when I was a chief purchasing officer, I reported to the VP of operations. LinkedIn describes the general manager's role as similar to a CEO's but with a much smaller domain. 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